Factores que afectan la explicación educativa del desempeño de la red de ventas en la industria de seguros iraní

Autores/as

DOI:

https://doi.org/10.17162/au.v11i1.576

Palabras clave:

Economía, servicios, seguros de vida, red de ventas, Irán

Resumen

El objetivo de este estudio fue la meta-síntesis de factores que afectan la explicación del desempeño de la red de ventas en la industria de seguros iraní. El método de esta investigación utilizando la teoría de datos, que es una de las mejores estrategias de investigación, a través de la cual; La teoría se basa en los conceptos principales de los datos. En este sentido, el método meta-combinado se ha utilizado sistemáticamente para recopilar y revisar estudios previos y el método de base de datos para proporcionar un modelo teórico. En la primera etapa, al integrar estrategias de búsqueda automática y manual, se cubren 25 artículos de investigación relacionados publicados en el alcance del desempeño de la red de ventas en la industria de seguros en el período 2009 a 2018 para artículos en inglés y de 2011 a 2018 para artículos persas. En la etapa final, luego de implementar los pasos propuestos por Glaser y Strauss, se presenta el modelo teórico propuesto. Los hallazgos de la investigación obtenidos de la primera etapa han mostrado que los factores psicológicos y conductuales tienen la mayor frecuencia en estudios previos y han prestado mayor atención, lo que de hecho enfoca estudios en el empoderamiento de los recursos humanos activos en la industria aseguradora. De acuerdo con los resultados factores individuales relacionados con los representantes y factores relacionados con la organización de los representantes, condiciones centrales que incluyen: desempeño del agente de seguros, condiciones estratégicas que incluyen: factores relacionados con el seguro central, condiciones del contexto predominante incluidas.

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Citas

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Publicado

2020-11-17

Cómo citar

Daghighi Asli, H. ., Shahroodi, K. ., Mirbarg Kar, S. M. ., & Rahmati, Y. . (2020). Factores que afectan la explicación educativa del desempeño de la red de ventas en la industria de seguros iraní. Apuntes Universitarios, 11(1), 335 - 351. https://doi.org/10.17162/au.v11i1.576