The Educational Mission of the Peruana Union University Head- quarters located in Tarapoto and Perception in Selected Public

Authors

  • Josué Turpo

DOI:

https://doi.org/10.17162/au.v1i1.311

Keywords:

percepción, misión, fortalezas, debilidades, amenazas, oportunidades

Abstract

This research seeks to understand the perception of whether the Peruana Union University meets or not, with what it says in his declaration of mission through a SWOT (Strengths, Weaknesses, Opportunities and Threats). A sample of 121 people distributed among university students, teachers, developer, administra- tion, and ex-student was made. Also, a questionnaire was administered to obtain information about SWOT (Strengths, weaknesses, opportunities and threats) of the Peruana Union University in relation to their declaration in their Mission. The results of these tests were analyzed through statistical analysis package SPSS for educational research (15.0), by frequency analysis. The results found that the Pe- ruana Union University shows a positive perception in relation to fulfill its mission regarding to the studied population. The analysis showed that student’s environ- ment was as their main fortress with 61.2% showing that it is one of the main areas of UPeU, Tarapoto.

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Author Biography

Josué Turpo

Licenciado en Teología por la Universidad Peruana Unión. Doctorando en Educación por la Universidad Peruana Unión. Actualmente se desempeña como subdirector de investigación de la Universidad Peruana Unión y docente de la cátedra de investigación de la Facultad de Ciencias Empresariales.

References

Abarca R. (2005). Plan estratégico. Perú: Universidad Católica de Santa María. Disponibilidad web en: http://www.ucsm.edu.pe/rabarcaf/

David F. (1997). Conceptos de administración estratégica. México, D.F.: Editorial Prentice-Hall His- panoamericana, S. A.

Ferrell O., Hirt G. (2004). Introducción a los negocios en un mundo cambiante. 4a Ed. USA: Mc- Graw-Hill. ISBN 9701039424.

Kotler P., Armstrong G. (2003). Fundamentos del marketing. 6a Ed. Trad. Roberto Escalona. Méxi- co D. F.: Pearson Education

Kotler P., Fox Karen. (1995). Strategic Marketing for Educational Institutions. 2a. Ed. USA, New Jersey: Prentice-Hall, Englewood Cliff.

Hernández R., Fernández C., Baptista P. (2003). Metodología de la investigación. México: Mc Graw Hill Interamericana DE, S. A. de C. V.

Murillo A. (2005). Manual del uso de la matriz DOFA. Montemorelos: Universidad de Mon- temorelos.

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Published

2011-11-01

How to Cite

Turpo, J. (2011). The Educational Mission of the Peruana Union University Head- quarters located in Tarapoto and Perception in Selected Public. Apuntes Universitarios, 1(1), 45–58. https://doi.org/10.17162/au.v1i1.311

Issue

Vol. 1 No. 1 (2011): Revista de Investigación Apuntes Universitarios

Section

Artículos Originales

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