Public relations and social responsibility of the Peruvian universities according to the new university law
DOI:
https://doi.org/10.17162/au.v6i2.217Keywords:
New university law, social responsibility, public relationsAbstract
The new university law 30220, promulgated on July 8, 2014, obliges universities to rethink their social responsibility in order to develop genuine programs of social projection that allow various sectors of society to have the technical knowledge to self-manage their development through the production of new knowledge that are consistent with our multicultural national reality. Universities should develop work Strategic Public Relations consistent in promoting communication channels with the society in which both parties tune interests and participate together in a democratic manner in the design, development and evaluation of such programs Social Responsibility thus promoting integration harmonious on both sides. In addition, it is important that universities report transparently how to manage their resources and thus build confidence in society. To meet the multiple needs of our country, universities must enter into agreements with other universities and companies generally offer better opportunities for professional and personal the whole community that shape development. Social Responsibility university ceased to be a simple charitable assistance to the poorest sectors of society. The new law requires universities to make history in society forming an entrepreneurial mindset among teachers, students and graduates to thereby achieve national progress with equity, a fact that will contribute to the overall development of universities to society.Downloads
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References
Gobierno del Perú (2014). Nueva Ley Universitaria 30220 (2014) Diario Oficial El Peruano. Normas legales 12914. Lima: Perú. Edición del miércoles 9 de julio de 2014.
Castro, R. (1998). Ética profesional. Lima: Perú. Editorial Universidad de San Martín de Porres. P. 213
Kovács, I. (2007). Relaciones Públicas: Ética, valores y teorías. Lima: Perú. Editorial Universidad Peruana Unión.
Kovács, I. (2002). Relaciones Públicas: Del presente al futuro. Lima: Perú. Editorial Alberto Díaz.
Pérez S, (1996). XXI Congreso Internacional de Relaciones Públicas. Santiago de Chile.
Norero L. (2000). Responsabilidad Social y Relaciones Públicas. Tesis de grado no publicada. Universidad de San Martín de Porres.
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Published
2016-09-13
How to Cite
Kovács Halay, I. J. (2016). Public relations and social responsibility of the Peruvian universities according to the new university law. Apuntes Universitarios, 6(2), 147–159. https://doi.org/10.17162/au.v6i2.217
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Estudios de revisión
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