Metodología para optimizar procesos de negocio basado en base a los parámetros de diferenciación

Autores

DOI:

https://doi.org/10.17162/au.v11i3.697

Palavras-chave:

análisis de parámetros de diferenciación, parámetros de competitividad, gestión estratégica, estrategia competitiva, enfoque de procesos, optimización de procesos de negocio.

Resumo

La relevancia del estudio se debe a la importancia de desarrollar y probar un enfoque metodológico para optimizar los procesos comerciales de la empresa de la industria del cuero de la República del Iraq sobre la base de una serie de pasos secuenciales, que incluyen tanto la evaluación de los parámetros individuales de la diferenciación del competitivo estrategia e identificación de áreas problemáticas para configurar aún más los procesos comerciales. Los resultados del estudio se expresan en la forma de desarrollar un algoritmo de autor para identificar parámetros de competitividad de acuerdo con el tipo de estrategia competitiva, así como en la forma de desarrollar una matriz para determinar una estrategia competitiva. Al resumir la investigación científica, los autores presentaron para consideración científica los principales parámetros de diferenciación del modelo de negocio de los productos de cuero, así como el esquema analítico de análisis de costos en relación a su objeto de investigación. La metodología presentada en este trabajo se puede utilizar tanto para construir un sistema efectivo de medidas de apoyo estatal, como puede ser utilizada en el proceso educativo de las instituciones de educación superior como material didáctico y práctico.

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Publicado

2021-04-13

Como Citar

E. Plakhin, A. ., Mahmeed Al-Ogaili, S. M. ., V. Kochergina, T. ., I. Guseva, T. ., & V. Selezneva, M. . (2021). Metodología para optimizar procesos de negocio basado en base a los parámetros de diferenciación. Apuntes Universitarios, 11(3), 114–132. https://doi.org/10.17162/au.v11i3.697