The role of mass media in the lives of Russian youth people
DOI:
https://doi.org/10.17162/au.v11i4.859Keywords:
mass media, youth, transmission of values, mass consumption society, postmodernism.Abstract
The purpose of this article is to analyze the role of the media in shaping the moral values of Russian youth in the city of Nizhny Novgorod, and to measure the effect of various media sources on the consciousness of these young people. . At the center of this research was a sociocultural approach, which allowed to identify the main trends in the development of the sociocultural dimension of Russian society. We present the results of our sociological study of young people (N-195) based on the questionnaire survey method followed by data processing in the SPSS-21 program. The results of the research indicate the change in the priority sources of information, since the current interest of young people has shifted towards the consumption of Internet resources. Respondents named messengers, computer games, music services, and online stores as the most attractive Internet content. Due to the great popularity of the Internet among this age population, it becomes a powerful tool for manipulating young minds. Therefore, the findings of this document can be useful to organize cultural, enlightening, awareness-raising and educational activities with young people.Downloads
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Copyright (c) 2021 Olga A. Nemova, Veronika V. Retivina, Veronika A. Karnaukhova, Olga Y. Yakovleva, Elena R. Kirdyanova
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